August 2, 2005
Old and New
The "Biography" billboard at Columbus Circle, which used to show the time and temperature, has finally been replaced by a CNN billboard. Unfortunately, it's not at all an improvement.
The beauty of the Biography time and temperature billboard was that it was simple: clear block letters showing the forecast and the name of the upcoming "Biography" subject. You could read it from as far north as 72nd Street on Broadway and well up into the 70s on Central Park West.
The CNN sign is completely unreadable even from Lincoln Center, just six blocks north. I squinted while trying to make out what looked like a promotion for Anderson Cooper's show, a hopelessly compressed Atari-like bitmap rendering with illegible text.
Bring back the time and temperature.
