Way back in the mid '90s, before the dot-com boom changed nearly everything to velvet rope, the Upper West Side had "Frat Row," the nearly continuous strip of grungy bars on Amsterdam Avenue from 79th to 86th Street.

How times have changed. Now the Upper West Side has Vanity Row.

If you insist on only all natural skin treatments, or need to shape your hair for that exact calculated messy look, go no further than to Columbus Avenue between 66th and 72nd Streets. With this week's addition of Clarins, we now have four stores in six blocks featuring high level face, skin and hair care treatments. Clarins joins Aveda at 72nd and Columbus, Kiehl's at 67th and Columbus, and L'Occitane at 70th and Columbus.

I suppose it goes with the demographic around here. I'd rather have this row than that one.