May 10, 2005

Ads at NYSC 


New York Sports Clubs must be looking for some new revenue streams. The latest approach? Overwhelm its members with ads.

First there was the Continental Airlines ad that went up by the entrance. Despite the cute line ("Arrive in Better Shape" or something like that), this was somewhat annoying. Now, NYSC has placed a promotion for McDonald's new fruit and walnut salad right at the front desk. I think if you grab the coupon, you get a dollar off.

Why stop there? How about animated ads for Gatorade on the rowing machine display? You could probably squeeze some small ads onto the sides of free weights. If there's a way to commercialize the gym experience even more, I'm sure NYSC will find it.

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