April 13, 2005
New Trends
Sometimes you just start noticing something a little more, even though it's not an officially reported trend. Well, here are two:
• Honking is up. It seems that more vehicles are honking more often than ever before. In the last month, I've been on three buses that abusively honk as they drive down 9th Avenue. Is traffic that much worse or are people just more impatient?
• Puma is the comeback brand of the year. More and more people have Puma bags, Puma gym gear, Puma t-shirts and other Puma goods. I don't think "Puma" has been in mainstream lexicon in years and years. Credit goes to management for resurrecting an old brand and making it trendy. Hopefully it won't be too trendy. If the brand suffers from overexposure, you can probably blame the new concept store in the meatpacking district.
