Is Crema Lita already overgrown? I learned today that the store on 77th and Broadway closed. I am surprised, even though there is also one on 72nd and Broadway. Starbucks doesn't seem to have a problem with stores within 5 blocks of each other. I don't know the reason this store closed.

In addition, the Crema Lita on 8th Avenue and 21st Street has started featuring Crumbs desserts--loudly. So when you walk in intending to get fat free ice cream, you're overwhelmed by triple-size slices of Oreo cake. I think this dilutes the brand. Crema Lita is arguably right not to get distracted in the business of winter foods, instead staying focused on what it does best. But that doesn't mean it should feature Crumbs desserts in a way that overwhelms its own store. I think a Crema Lita line of hot chocolate or other warm chocolate and vanilla beverages, cross-promoted with Crumbs desserts as a side snack, would have been a good balance.