November 30, 2004
The Gap Effect
This fall's successful Gap ad campaign made layering the mantra of autumn apparel. However, this has had far-reaching effects: for example, it now takes forever to change at the gym. You can't just replace one shirt with your t-shirt; you have to remove your jacket, then your zip-up, half-zip or sweater, and then t-shirt underneath. A one-minute process now takes five. I'm looking forward to summer.
