I want to start a restaurant chain called Carb Delight. The menu will be muffins, cakes, pasta, breads and croissants. I mean, why not just tell it like it is?

Crema Lita (those purveyors of "fat free ice cream") is now offering "low carb" ice cream. But before you jump at it, read the fine print: a serving has 8 grams of fat. That's still pretty slim for ice cream, but relatively high for the purported message.

And then there's Cosi, with its new lobster salad sandwich. This "summer sandwich" weighs in at 43 grams of fat. For that much, I'd rather head to my local pizzeria and at least have crisp crust, real cheese and tomato sauce.