What goes around comes around.

AT&T has announced that it will offer wireless services through Sprint later this year. Wait--didn't they just sell out to Cingular? No; that's AT&T Wireless, which was spun off (and unoriginally named). AT&T Wireless will be acquired by Cingular. At that time, the right to use the AT&T name reverts back to, well, AT&T.

Should be fun for consumers to figure out. And it wouldn't be half as complicated if the AT&T Wireless marketing department had more than an iota of innovation. First, they couldn't think of any other name for the company, so they just kept it as "AT&T Wireless." Then, when they needed a new slogan, they used "Reach out," the same slogan AT&T had used years ago.

Why not just sign up for Sprint? Well, only AT&T delivers innovation and technical expertise you can depend on. That's why its voicemail system doesn't come with message existence indication services.