If it's too in, it's out.

That's the apparent take-away from the latest increase in guidance from Skechers, the company that brought those retro loud-color sneakers into the mainstream.

Skechers wrote that trend into sneaker history and now has gracefully backed off. If you go to a store expecting to be surrounded by vibrant oranges and blues, forget it. Instead, the company's sneaker line, with navies, blacks, grays and whites, looks more line plain old New Balance athletic sneakers. Besides a couple of splashes of green, the retro look Skechers helped make famous is out. (You can verify this development virtually by visiting the Skechers Web site.)

This is an indication of a smart company. The fad Skechers helped start is now too in.