January 14, 2004

CremaLarda? 


So it was too good to be true--maybe.

CremaLita, the purveyor of that wonderful frozen dessert of magically microscopic calorie and fat content, is the latest target of the New York City Department of Consumer Affairs. In a recent press release, the agency accuses CremaLita of misleading advertising and fictitious nutritional guidance.

CremaLita posted a response on its own Web site.

The truth? Who knows? I don't have my own food science equipment at home to verify just how many calories are in each serving. From a common sense perspective, it's probably leaner than Ben & Jerry's, though I'm not thinking about any frozen dessert much these days.

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