December 15, 2003
Slimming Down
There's a little less fat around McDonald's these days. Today the company announced it's selling its stake in Donato's Pizza and will limit the development of its Boston Market chain outside the United States.
The whole point of acquiring these interests was to mitigate against losses in its flagship burger chain propelled by increasing public disenchantment with fatty foods. But then something happened: McDonald's started to innovate from within rather than relying on bureaucracy-bulging acquisition sprees. Now with its core business buoyed by fresh menu items such as premium salads, there's less of a need for entanglement with ancillary foods.
The company's announcement is the latest in an impressive sequence of divestitures including Time Warner's dumping of Warner Music. Now maybe Cablevision can sell the Knicks and Rangers.
