I try to buy store brand products at supermarkets whenever possible. For some items, such as paper towels, it makes perfect sense. Sometimes the store brand is even better than national brands. For example, Price Chopper salsa (available at Price Chopper supermarkets in the Berkshires) is better than any national brand I've tasted.

However, I am disappointed by the America's Choice brand frozen waffles I bought at the Food Emporium. They are too bland and heat unevenly: the top is undercooked while the bottom turns brown from overcooking. This never happens with Eggo waffles. I'll have to go back to those next time.