The two major sports teams of Madison Square Garden, owned and operated by Cablevision, are off to a bad start once again: the Rangers are 0-2, having been outscored 10-3; the Knicks have lost their first 4 pre-season games and are pinning their recovery hopes on a 37 year-old center.

So it's no wonder MSG is digging deep for new revenue streams with overall attendance sure to dwindle. The latest gimmick? Ticketed access to see the preparations of Garden events. You can watch certified Garden infrastructure engineers prepare the stage and lights for a concert, or prepare the ice for a Rangers game, or prepare the hardwood for a Knicks game. "Feel the excitement!" exclaims the electronic billboard on the 8th Avenue side of the world's most famous arena.

Coming soon: an all-access tour of Garden box office operations.